A frozen food product, characterized by its use of naturally-sourced ingredients and often marketed towards health-conscious consumers, presents a convenient meal option. For instance, such a product might feature a whole-grain crust, vegetables grown without synthetic pesticides, and cheese from cows raised without growth hormones.
The significance of this product category lies in its potential to offer a more wholesome alternative to conventional frozen meals. This can appeal to individuals seeking to reduce their intake of artificial additives and processed ingredients. The rise in consumer demand for transparency and natural sourcing has fueled the growth of this market segment. From historical perspective, the development of advanced freezing technologies significantly helped to broaden product line in frozen food industry.
