The phrase alludes to a rally speech given by Donald Trump in 2016. The apparent subject, L. Brent Bozell III, a conservative media critic, became the target of Trump’s criticism. Trump implied Bozell’s criticisms were unfounded, suggesting he was somehow given talking points, or “sheets,” by the Obama administration to use against him. The implication was a collaboration between Bozell and the previous administration to undermine Trump’s campaign.
The significance of this remark lies in its utilization of innuendo and accusation to discredit an opponent. It highlights a common tactic used in political discourse: alleging ulterior motives and hidden agendas to cast doubt on someone’s credibility. Historically, such accusations serve to rally support among one’s base by painting a narrative of external threats and internal betrayal. This type of rhetoric is often employed to simplify complex issues and mobilize voters through appeals to emotion and distrust.